BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM GLOW - koreascholar

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BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM GLOW

Jingxian Liu, Fei Hao, Adil Masud Aman

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442527

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.381

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Blockchain Technology Willingness to Pay Resource-Based View Theory Perceived Authenticity Warm Glow

저자

Jingxian Liu(The Hong Kong Polytechnic University, Hong Kong)
Fei Hao(The Hong Kong Polytechnic University, Hong Kong)
Adil Masud Aman(The Hong Kong Polytechnic University, Hong Kong)

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