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BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM GLOW

Jingxian Liu, Fei Hao, Adil Masud Aman
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  • URLhttps://db.koreascholar.com/Article/Detail/442527
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.381
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Blockchain TechnologyWillingness to PayResource-Based View TheoryPerceived AuthenticityWarm Glow
저자
  • Jingxian Liu(The Hong Kong Polytechnic University, Hong Kong)
  • Fei Hao(The Hong Kong Polytechnic University, Hong Kong)
  • Adil Masud Aman(The Hong Kong Polytechnic University, Hong Kong)
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