COMMERCIALIZATION OF INFLUENCER CONTENT ON SOCIAL MEDIA: THE ROLES OF PARASOCIAL RELATIONSHIPS AND SPONSORSHIP DISCLOSURES - koreascholar

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COMMERCIALIZATION OF INFLUENCER CONTENT ON SOCIAL MEDIA: THE ROLES OF PARASOCIAL RELATIONSHIPS AND SPONSORSHIP DISCLOSURES

Kian Yeik Koay, Weng Marc Lim, Chee Wei Cheah

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URLhttps://db.koreascholar.com/Article/Detail/442528

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.382

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Commercial Orientation Influencer Marketing Parasocial Relationship Social Media Social Media Influencer Sponsorship Disclosure USA

저자

Chee Wei Cheah(Faculty of Economics, Shenzhen MSU-BIT University)
Weng Marc Lim(Sunway Business School, Sunway University)
Kian Yeik Koay(Sunway Business School, Sunway University)

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