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UNLEASHING WORD-OF-MOUTH POTENTIAL FOR AI-DESIGNED INNOVATIONS THROUGH ADVERTISING

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  • URLhttps://db.koreascholar.com/Article/Detail/442531
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Qi Yao(Chongqing Jiaotong University, China)
  • Qiuyan Wan(ChongqingJiaotong University, China)
  • Wenkai Zhou(Crummer Graduate School of Business at Rollins College, United States)
  • Jiachen Zhao(Chongqing Jiaotong University, China)