HOW GIFT FAILURES AFFECT GIVERS’ FEELINGS OF SOCIAL EXCLUSION AND SUBSEQUENT CHOICES - koreascholar

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HOW GIFT FAILURES AFFECT GIVERS’ FEELINGS OF SOCIAL EXCLUSION AND SUBSEQUENT CHOICES

Dong Lv, Zi Wang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442532

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.386-389

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Gift-Giving Gift Failure Social Exclusion Feedback Communication (Implicit vs. Explicit)Social Distance

저자

Dong Lv(Shanghai University of Engineering Science, China)
Zi Wang(IESEG School of Management, France)

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