THRIVING IN ADVERSITY: HOW CYCLING TOURISM’S CHALLENGES FUEL TRANSFORMATIVE GROWTH - koreascholar

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THRIVING IN ADVERSITY: HOW CYCLING TOURISM’S CHALLENGES FUEL TRANSFORMATIVE GROWTH

Liwen Zhang, Jingwen Ma, Sujie Wang

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URLhttps://db.koreascholar.com/Article/Detail/442533

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.390-394

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Transformative Growth Challenging Tourism Activity Cycling Tourism Grounded Theory

저자

Sujie Wang(Shandong University, China)
Jingwen Ma(Shandong University, China)
Liwen Zhang(Shandong University, China)

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