CHOOSING CLOSE TO HOME: HOW DISEASE THREATS DRIVE PREFERENCE FOR LOCAL OVER GLOBAL BRANDS - koreascholar

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CHOOSING CLOSE TO HOME: HOW DISEASE THREATS DRIVE PREFERENCE FOR LOCAL OVER GLOBAL BRANDS

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URLhttps://db.koreascholar.com/Article/Detail/442535

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.400

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Disease Threat In-group Favoritism Local Brands Self-construal Behavioral Immune System

저자

Yunxin Liu(ESSCA School of Management, France)

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