CULTURAL BACKGROUND AND MARKETING STRATEGIES IN THE PERCEPTION OF DESIGN SIMILARITY: A COMPARISON BETWEEN THE NETHERLANDS AND JAPAN - koreascholar

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CULTURAL BACKGROUND AND MARKETING STRATEGIES IN THE PERCEPTION OF DESIGN SIMILARITY: A COMPARISON BETWEEN THE NETHERLANDS AND JAPAN

Kazuko Sakamoto, Yuya Kinzuka

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442536

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.401-406

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Design Similarities Cultural Background Similarity Judgment Method Consumer Sentiment

저자

Kazuko Sakamoto(Hosei University)
Yuya Kinzuka(Toyohashi University of Technology)

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