IS IT BETTER TO BE MICHELIN AND GREEN AT THE SAME TIME? EXPLORING THE PERCEIVED VALUE AND INTENTIONS TOWARDS MICHELIN GREEN STARS - koreascholar

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IS IT BETTER TO BE MICHELIN AND GREEN AT THE SAME TIME? EXPLORING THE PERCEIVED VALUE AND INTENTIONS TOWARDS MICHELIN GREEN STARS

Lau Kong Cheen, Jeffery Xie, Sean Lee, Ian Phau

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442553

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.407

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Michelin Green Star Perceived Value Consumer Behavior

저자

Lau Kong Cheen(Singapore University of Social Sciences, Singapore)
Jeffery Xie(Curtin University, China)
Sean Lee(Curtin University, Australia)
Ian Phau(Curtin University, Australia)

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