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LUXURY, IDENTITY, AND DIGITAL INFLUENCE: THE INTERPLAY OF CULTURAL CAPITAL AND SELF-CONCEPT ON SOCIAL MEDIA

Yingyu Li, Shinya Nagasawa
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/442556
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.415-419
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Luxury BrandCultural CapitalCultural OmnivorousnessEngagement BehaviorSocial MediaSelf-conceptSelf-construalChina
저자
  • Yingyu Li(Waseda University, Japan)
  • Shinya Nagasawa(Waseda University, Japan)
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