SHAPING LUXURY: THE STRATEGIC ROLE OF INFLUENCERS IN INTERNATIONAL FASHION BRANDING IN CHINA - koreascholar

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SHAPING LUXURY: THE STRATEGIC ROLE OF INFLUENCERS IN INTERNATIONAL FASHION BRANDING IN CHINA

Lala Hu, Diana A. Filipescu, Albena Pergelova

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442557

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.420-421

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

China Fashion Guochao Influencer Marketing KOL Luxury

저자

Lala Hu(Catholic University of the Sacred Heart, Italy)
Diana A. Filipescu(TBS Business School, Spain)
Albena Pergelova(MacEwan University, Canada)

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