THE DOWNSIDE OF HUMOR IN SOCIAL MEDIA COMPLAINT HANDLING - koreascholar

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THE DOWNSIDE OF HUMOR IN SOCIAL MEDIA COMPLAINT HANDLING

Andreawan Honora, Arnold Japutra, Kai-Yu Wang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442558

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.422

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Humor Social media Complaint Handling Service Recovery

저자

Kai-Yu Wang(Brock University, Canada)
Arnold Japutra(The University of Southampton, UK and Universitas Indonesia, Indonesia)
Andreawan Honora(The University of Western Australia, Australia)

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