EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS - koreascholar

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EXPLORING THE IMPACT OF AUTONOMY AND PERCEIVED RISKS ON CONSUMER ACCEPTANCE OF AI-POWERED PRODUCTS

Hyeyeon Yuk, Minji Kim, Jun Hwa Cheah, Tony Garrett

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442559

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.423-427

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI Products Autonomy Technological Safety Perceived Risk Consumer Acceptance

저자

Tony Garrett(Korea University Business School, Republic of Korea)
Jun Hwa Cheah(University of East Anglia, United Kingdom)
Minji Kim(Korea University, Republic of Korea)
Hyeyeon Yuk(Yonsei University School of Business, Republic of Korea)

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