THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC TYPE - koreascholar

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THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC TYPE

Remco ‘t Hoen, Karen V. Fernandez, Catherine Frethey-Bentham

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URLhttps://db.koreascholar.com/Article/Detail/442560

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.428-433

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Gamification Questionnaire Design Hexad Framework Psychological Motivation Data Quality

저자

Remco ‘t Hoen(University of Auckland, New Zealand)
Karen V. Fernandez(University of Auckland, New Zealand)
Catherine Frethey-Bentham(University of Auckland, New Zealand)

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