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THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC TYPE

Remco ‘t Hoen, Karen V. Fernandez, Catherine Frethey-Bentham
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  • URLhttps://db.koreascholar.com/Article/Detail/442560
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.428-433
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
GamificationQuestionnaire DesignHexad FrameworkPsychological MotivationData Quality
저자
  • Remco ‘t Hoen(University of Auckland, New Zealand)
  • Karen V. Fernandez(University of Auckland, New Zealand)
  • Catherine Frethey-Bentham(University of Auckland, New Zealand)
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