VIP MICRO-INFLUENCERS: CREATOR ECONOMY IN LUXURY BUSINESS - koreascholar

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VIP MICRO-INFLUENCERS: CREATOR ECONOMY IN LUXURY BUSINESS

Jaeseok Lee, Colin Campbell, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442562

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.435

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Creator Economy Luxury Brands VIP Status Social Media Influencers Bandwagon Effect Snob Effect Perceived Popularity Perceived Product Uniqueness

저자

Jaeseok Lee(Yonsei University, Republic of Korea)
Colin Campbell(University of San Diego, USA)
Eunju Ko(Yonsei University, Republic of Korea)

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