DIGITALIZATION AND AI IN ADVERTISING: INSIGHTS FROM HONG KONG AND ISTANBUL - koreascholar

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DIGITALIZATION AND AI IN ADVERTISING: INSIGHTS FROM HONG KONG AND ISTANBUL

Julie Bilby, Gül Şener, Eda Öztürk, Kara Chan, Şafak Şahin

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442563

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.436

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Digitalization AI Advertising Industry Practitioners Hong Kong Istanbul

저자

Julie Bilby(Xi’an Jiaotong-Liverpool University, China)
Gül Şener(Bahçeşehir University, Türkiye)
Eda Öztürk(Bahçeşehir University, Türkiye)
Kara Chan(Hong Kong Baptist University, Hong Kong)
Şafak Şahin(Oxford Business College, United Kingdom)

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