ENGAGING CONSUMERS IN THE DIGITAL AGE: THE ROLE OF ADVERTISING INTERACTION TYPES IN SOCIAL MEDIA MARKETING EFFECTIVENESS - koreascholar

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ENGAGING CONSUMERS IN THE DIGITAL AGE: THE ROLE OF ADVERTISING INTERACTION TYPES IN SOCIAL MEDIA MARKETING EFFECTIVENESS

Fengjie Zhang, Jing Zhang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442564

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.437

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Social Media Interaction Types Impulse Buying

저자

Fengjie Zhang(Kookmin University, Korea)
Jing Zhang(Kookmin University, Korea)

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