DIVERGENT OR RELEVANT? HOW CREATIVE ADVERTISING INFLUENCES THE PERSUASIVE EFFECT OF AI-GENERATED ADS - koreascholar

논문 상세보기

DIVERGENT OR RELEVANT? HOW CREATIVE ADVERTISING INFLUENCES THE PERSUASIVE EFFECT OF AI-GENERATED ADS

Qi Yao, Han Zhang, Wenkai Zhou

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442565

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.438

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Generative Artificial Intelligence Creative Ad Types Divergent Relevant Perceived Credibility AI Literacy

저자

Qi Yao(Chongqing Jiaotong University, China)
Han Zhang(Chongqing Jiaotong University, China)
Wenkai Zhou(Crummer Graduate School of Business at Rollins College, United States)

같은 권호 다른 논문