WHEN SILENCE SPEAKS: THE ROLE OF GREENHUSHING IN FASHION BRAND PERCEPTIONS - koreascholar

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WHEN SILENCE SPEAKS: THE ROLE OF GREENHUSHING IN FASHION BRAND PERCEPTIONS

Dongjae (Jay) Lim, Jeongah Shin

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442569

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.442

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sustainable Fashion Green Advertising Greenhushing Luxury Brand

저자

Dongjae (Jay) Lim(University of Alabama, United States)
Jeongah Shin(University of Cincinnati, United States)

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