METAVERSE AVATARS VS. REAL MODELS: SHAPING BRAND ATTITUDES - koreascholar

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METAVERSE AVATARS VS. REAL MODELS: SHAPING BRAND ATTITUDES

Sung Hun Bae, Erin Cho, Juran Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442570

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.443

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury Brands Metaverse Avatars Real Models Brand Attitude

저자

Juran Kim(Jeonju University, Republic of Korea)
Erin Cho(The Hong Kong Polytechnic University, Hong Kong)
Sung Hun Bae(The Hong Kong Polytechnic University, Hong Kong)

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