AI TRANSFORMATION AND AI ADOPTION IN B2B ENVIRONMENT - koreascholar

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AI TRANSFORMATION AND AI ADOPTION IN B2B ENVIRONMENT

Dong hwan Park, Kyung Hoon Kim, Qi Jiang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442574

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.448-450

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI transformation AI readiness AI Technology AI Data-driven culture TAM

저자

Dong hwan Park(Changwon National University, Republic of Korea)
Kyung Hoon Kim(Changwon National University, Republic of Korea)
Qi Jiang(Changwon National University, Republic of Korea)

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