TO SACRIFICE OR NOT? PERCEIVED VALUE OF SACRIFICE GREEN INITIATIVES AND CONSUMER VALUES ON LUXURY HOTEL GUESTS’ PERCEPTIONS AND PREFERENCES - koreascholar

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TO SACRIFICE OR NOT? PERCEIVED VALUE OF SACRIFICE GREEN INITIATIVES AND CONSUMER VALUES ON LUXURY HOTEL GUESTS’ PERCEPTIONS AND PREFERENCES

Jeffery Xie, Sean Lee, Fabio Costa, Steve Dix

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URLhttps://db.koreascholar.com/Article/Detail/442575

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.451

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Green HotelLuxury HotelSustainabilityPerceived ValueSacrifice

저자

Jeffery Xie(Curtin University, China)
Sean Lee(Curtin University, Australia)
Fabio Costa(Curtin University, Australia)
Steve Dix(Curtin University, Australia)

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