THE ROLE OF AI PERSONALISATION IN IMPROVING SERVICE RECOVERY AND CUSTOMER LOYALTY - koreascholar

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THE ROLE OF AI PERSONALISATION IN IMPROVING SERVICE RECOVERY AND CUSTOMER LOYALTY

Mengying Zhang, Hongbo Liu, Iis Tussyadiah

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URLhttps://db.koreascholar.com/Article/Detail/442576

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.452

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI Personalisation Customer Relationship Management Service Recovery Revisit Intention Perceived Caring Privacy Risk

저자

Mengying Zhang(Southwest Jiaotong University, China)
Hongbo Liu(University of Surrey, UK)
Iis Tussyadiah(University of Surrey, UK)

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