CUSTOMERS' PERCEPTIONS OF AIR TRAVEL: INVESTIGATING CONVERGENCE VIA AN IPA APPROACH - koreascholar

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CUSTOMERS' PERCEPTIONS OF AIR TRAVEL: INVESTIGATING CONVERGENCE VIA AN IPA APPROACH

Ana Brochado, Michael Troilo, Álvaro Rosa

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URLhttps://db.koreascholar.com/Article/Detail/442577

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.453-454

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Air Travel Convergence Divergence IPA Artificial Neural Network

저자

Ana Brochado(ISCTE - Instituto Universitário deLisboa, Portugal)
Michael Troilo(The Busch School of Business, USA)
Álvaro Rosa(ISCTE - Instituto Universitário deLisboa, Portugal)

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