RESEARCH ON THE TOURIST EXPERIENCE OF REVITALIZING THE CULTURAL HERITAGE OF THE MACAU HOTEL CENTRAL

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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Cultural Heritage Revitalization(Perception of Authenticity, Tourist Experience, Cultural Heritage Conservation Behavior, Heritage Responsibility)
Ruoying Li(University of Macau, China)
Xinyuan Zhao(Macau University of Science and Technology, China)
Zizhen Liu(Macau University of Science and Technology, China)

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