THE IMPACT OF PSYCHOLOGICAL AND PHYSICAL DISTANCE ON THE ADOPTION OF ARTIFICIAL INTELLIGENCE IN HEALTHCARE: A CONSTRUAL LEVEL THEORY PERSPECTIVE - koreascholar

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THE IMPACT OF PSYCHOLOGICAL AND PHYSICAL DISTANCE ON THE ADOPTION OF ARTIFICIAL INTELLIGENCE IN HEALTHCARE: A CONSTRUAL LEVEL THEORY PERSPECTIVE

Wantong Xia, Jing Zhang

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URLhttps://db.koreascholar.com/Article/Detail/442582

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.460

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Artificial Intelligence in Healthcare (AIH)，Construal Level Theory，Psychological Distance，Innovation Resistance，User Acceptance

저자

Wantong Xia(Kookmin University, Republic of Korea)
Jing Zhang(Kookmin University, Republic of Korea)

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