THE IMPACT OF CONTENT SOURCE IN SHORT-VIDEO MARKETING: AI DISCLOSURE AND CONSUMER TOLERANCE EFFECTS - koreascholar

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THE IMPACT OF CONTENT SOURCE IN SHORT-VIDEO MARKETING: AI DISCLOSURE AND CONSUMER TOLERANCE EFFECTS

Jialin (Snow) Wu, Chen Zheng

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URLhttps://db.koreascholar.com/Article/Detail/442614

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.472-477

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Short-video Marketing AI Disclosure Consumer Trust Cognitive Dissonance Purchase Intention

저자

Jialin (Snow) Wu(University of Huddersfield, UK)
Chen Zheng(Leeds Beckett University, UK)

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