THE IMPACT OF CONSUMER PERSONALITY TRAITS ON POSITIVE AND NEGATIVE EWOM MOTIVATIONS - koreascholar

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THE IMPACT OF CONSUMER PERSONALITY TRAITS ON POSITIVE AND NEGATIVE EWOM MOTIVATIONS

Sen Wang, Hirotsugu Takahashi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442615

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.478-482

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

eWOM eWOM Motivations Core Self-Evaluation Self-Efficacy

저자

Sen Wang(Keio University, Japan)
Hirotsugu Takahashi(Chiba University, Japan)

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