TRUST CODES: FORMAL MECHANISMS AND PURCHASE INTENTIONS IN ONLINE SHOPPING FOR ORGANIC FOODS IN CHINA - koreascholar

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TRUST CODES: FORMAL MECHANISMS AND PURCHASE INTENTIONS IN ONLINE SHOPPING FOR ORGANIC FOODS IN CHINA

Hong Yi Li, Ai Chin Thoo, Hon Tat Huam, Ying Tuan Lo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442616

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.483

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Online Purchase Intention E-commerce Platform Consumer Trust Formal Mechanisms Organic Food

저자

Ying Tuan Lo(Xi'an Jiaotong-Liverpool University, Malaysia)
Hon Tat Huam(City University of Macau, Malaysia)
Ai Chin Thoo(Universiti Teknologi Malaysia, UTM , Malaysia)
Hong Yi Li(Universiti Teknologi Malaysia, UTM, China)

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