MANAGING TENSIONS IN TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL - koreascholar

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MANAGING TENSIONS IN TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL

Irina Atkova, Tamara Galkina, Petri Ahokangas, Florian Lüdeke-Freund

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URLhttps://db.koreascholar.com/Article/Detail/442618

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.485-486

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sustainable Business Model Organizational Rension Business Transformation Phenomenological Analysis Corporate Sustainability

저자

Florian Lüdeke-Freund(ESCP Business School, Germany)
Petri Ahokangas(University of Oulu, Finland)
Tamara Galkina(Aalto University Business School, Finland)
Irina Atkova(University of Oulu, Finland)

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