REDEFINING BANDWAGON CUES - koreascholar

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REDEFINING BANDWAGON CUES

Risqo Wahid, Muniba Rauf, Mayura Selvarajah, Pedro Neto, Anastasios Mavrolampados, Eeva-Lotta El Hosri, Heidi Luck, Oleksiy Khriyenko, Geoff Luck

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URLhttps://db.koreascholar.com/Article/Detail/442619

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.487-488

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Bandwagon Cues Digital Marketing Content Marketing

저자

Risqo Wahid(University of Jyväskylä, Finland)
Muniba Rauf(University of Jyväskylä, Finland)
Mayura Selvarajah(University of Jyväskylä, Finland)
Pedro Neto(University of Jyväskylä, Finland)
Anastasios Mavrolampados(University of Jyväskylä, Finland)
Eeva-Lotta El Hosri(University of Jyväskylä, Finland)
Heidi Luck(University of Jyväskylä, Finland)
Oleksiy Khriyenko(University of Jyväskylä, Finland)
Geoff Luck(University of Jyväskylä, Finland)

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