A PLATFORM FOR THE GREATER GOOD: HOW CAN DIGITAL PLATFORMS FACILITATE SOCIAL INNOVATION? - koreascholar

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A PLATFORM FOR THE GREATER GOOD: HOW CAN DIGITAL PLATFORMS FACILITATE SOCIAL INNOVATION?

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URLhttps://db.koreascholar.com/Article/Detail/442620

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.489

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Digital Platforms Social Innovation Sustainability Platform Governance Stakeholder Engagement

저자

Ruiqi Wei(Emlyon Business School, France)

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