CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES - koreascholar

논문 상세보기

CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES

Jiayuan Li, Kirsten Cowan, Euejung Hwang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442621

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.490

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Social Media Marketing Visual Marketing Information Entropy Construal Level Theory Engagement Ad Persuasiveness

저자

Euejung Hwang(The University of Edinburgh, UK)
Kirsten Cowan(The University of Edinburgh, UK)
Jiayuan Li(Xi’an Jiaotong-Liverpool University, China)

같은 권호 다른 논문