THE ROLE OF CSR IMAGE FOR LOYALTY - koreascholar

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THE ROLE OF CSR IMAGE FOR LOYALTY

Doreén Pick, Alisara R. Charinsarn

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442622

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.491

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

CSR Image Loyalty Social Identity Theory Retail Culture

저자

Alisara R. Charinsarn(Thammasat Business School, Thailand)
Doreén Pick(University of Applied Science Merseburg, Germany)

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