UNVEILING CO-BRANDING SPILLOVER EFFECTS: A PRODUCT-LEVEL PERSPECTIVE - koreascholar

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UNVEILING CO-BRANDING SPILLOVER EFFECTS: A PRODUCT-LEVEL PERSPECTIVE

Charlie Li, Tsunwai Wesley Yuen

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442623

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.492

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Cobranding Spillover Effects Associative Network Theory 1 Chuan.

저자

Tsunwai Wesley Yuen(Royal Holloway, University of London, UK)
Charlie Li(Queen's University Belfast, UK)

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