SELF-TRACKING AS A NUDGE: FOSTERING SUSTAINABLE CONSUMPTION THROUGH CONSUMER-BASED ACTIVITY TRACKING SYSTEMS - koreascholar

논문 상세보기

SELF-TRACKING AS A NUDGE: FOSTERING SUSTAINABLE CONSUMPTION THROUGH CONSUMER-BASED ACTIVITY TRACKING SYSTEMS

Anuj Jain, Sampa Anupurba Pahi, Debasis Pradhan

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442624

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.493

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Self-tracking Mindful Consumption Self-regulation Theory Nudge Sustainable Consumption Digital Interventions

저자

Anuj Jain(Indian Institute of Management, Sirmaur, India)
Sampa Anupurba Pahi(Indian Institute of Management, Lucknow, India)
Debasis Pradhan(XLRI Xavier School of Management, Jamshedpur, India)

같은 권호 다른 논문