ETHICAL CONSUMPTION IN THE AGE OF AI: A COMPARATIVE ANALYSIS OF AI AND HUMAN AGENTS - koreascholar

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ETHICAL CONSUMPTION IN THE AGE OF AI: A COMPARATIVE ANALYSIS OF AI AND HUMAN AGENTS

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URLhttps://db.koreascholar.com/Article/Detail/442625

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.494-497

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Service Agent Type AI Ethical Consumption Perceived Benevolence Trust

저자

Sunhwa Choi(Waikato University, New Zealand)

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