EXPLORING ESG AUTHENTICITY AND CONSUMER MEANING-OUT PROPENSITY IN THE ERA OF SUSTAINABLE MARKETING: IMPACTS ON CONSUMER PSYCHOLOGY, BRAND AUTHENTICITY, AND LOYALTY - koreascholar

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EXPLORING ESG AUTHENTICITY AND CONSUMER MEANING-OUT PROPENSITY IN THE ERA OF SUSTAINABLE MARKETING: IMPACTS ON CONSUMER PSYCHOLOGY, BRAND AUTHENTICITY, AND LOYALTY

Hong Luo, Seong-Yeon Park

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442626

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.498

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

ESG Authenticity ESG Washing ESG Transparency Brand Authenticity Meaning-out Propensity

저자

Hong Luo(Ewha Womans University, Republic of Korea)
Seong-Yeon Park(Ewha Womans University, Republic of Korea)

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