EXPLORING THE MOST EFFECTIVE CONSUMER: AI INTERACTION TYPES BASED ON CONSUMER DECISION CONTEXT - koreascholar

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EXPLORING THE MOST EFFECTIVE CONSUMER: AI INTERACTION TYPES BASED ON CONSUMER DECISION CONTEXT

Sungwon Lee, Ji Hee Song

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442628

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.500

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Artificial Intelligence (AI)Consumer-AI Interaction Perceived Interactivity Contextual relevance Personalization Delegation Value-in-Use

저자

Sungwon Lee(University of Seoul, South Korea)
Ji Hee Song(University of Seoul, South Korea)

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