MICRO VS. MACRO INFLUENCERS: APPLYING TDA TO ANALYZE TRUST NETWORKS AND CONSUMER RESPONSES - koreascholar

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MICRO VS. MACRO INFLUENCERS: APPLYING TDA TO ANALYZE TRUST NETWORKS AND CONSUMER RESPONSES

Sunnyoung Lee, Jaewook Bae

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442629

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.501-503

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Micro Influencer Macro Influencer Trust Network Social Network Theory Relationship Marketing Topological Data Analysis LDA Consumer Engagement

저자

Sunnyoung Lee(Dongguk University, Republic of Korea)
Jaewook Bae(Dongguk University, Republic of Korea)

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