UNDERSTANDING AI-POWERED INCONSISTENT RECOMMENDATION: INSIGHTS FROM fMRI STUDIES - koreascholar

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UNDERSTANDING AI-POWERED INCONSISTENT RECOMMENDATION: INSIGHTS FROM fMRI STUDIES

Meiling Yin, Wenying Tan, Eun-Ju Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442630

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.504-506

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Artificial Intelligence Recommendations Prior Knowledge fMRI

저자

Eun-Ju Lee(Sungkyunkwan University, Republic of Korea)
Wenying Tan(Sungkyunkwan University, Republic of Korea)
Meiling Yin(Sejong University, Republic of Korea)

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