HOW LUXURY UPCYCLING ENHANCES BRAND ATTITUDE THROUGH THE CREATOR’S ESSENCE - koreascholar

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HOW LUXURY UPCYCLING ENHANCES BRAND ATTITUDE THROUGH THE CREATOR’S ESSENCE

Soonjong Kim, Yuri Seo, Saira Khan, Benjamin G. Voyer

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442635

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.511

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Upcycling Sustainable Luxury Creator’s Essence Brand Attitude Contagion Theory

저자

Soonjong Kim(University of Auckland, New Zealand)
Yuri Seo(University of Auckland, New Zealand)
Saira Khan(University of Auckland, New Zealand)
Benjamin G. Voyer(ESCP Business School, UK)

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