OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING - koreascholar

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OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING

Heejung Park, Matthew Lunde, Narang Park

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442638

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.514-518

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Self-Control Self-Esteem Financial Hardship Dual-Process Theory Sustainable Decision-Making

저자

Narang Park(Northern Michigan University, USA)
Matthew Lunde(University of Minnesota Duluth, USA)
Heejung Park(Northern Michigan University, USA)

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