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APPLYING A STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL TO EXPLAIN PEOPLE’S PRO-ENVIRONMENTAL BEHAVIORS

Mei-Fang Chen
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  • URLhttps://db.koreascholar.com/Article/Detail/442639
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.519
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Stimulus-Organism-Response (S-O-R) ModelClimate Change Perceptions (CCPs)Climate Change Anxiety (CCA)Pro-environmental Behaviors (PEBs)
저자
  • Mei-Fang Chen(Tatung University, Taiwan)
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