HOW UNCERTAIN REWARDS INFLUENCE CONSUMSERS’ REFERRAL BEHAVIOUR - koreascholar

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HOW UNCERTAIN REWARDS INFLUENCE CONSUMSERS’ REFERRAL BEHAVIOUR

Huixin Deng, Xiaoyue Wu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442641

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.525

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Referral Reward Programs Uncertain Rewards Intrinsic Motivation Social Cost Boundary Conditions

저자

Huixin Deng(Royal Holloway, University of London, UK)
Xiaoyue Wu(East China University of Science and Technology, China)

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