UNRAVELLING THE INTERACTION BETWEEN CONTENT TYPE AND REPOST SOURCE IN SOCIAL MEDIA ENGAGEMENT - koreascholar

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UNRAVELLING THE INTERACTION BETWEEN CONTENT TYPE AND REPOST SOURCE IN SOCIAL MEDIA ENGAGEMENT

Ava Huijuan Yu, Trevor Kang Ean Chua, Amy Pei-Yu Chien

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442642

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.526

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

User-generated Content Brand-generated Content Repost Source Consumer Trust Source Credibility Social Media Engagement

저자

Ava Huijuan Yu(The University of Western Australia, Australia)
Trevor Kang Ean Chua(The University of Western Australia, Australia)
Amy Pei-Yu Chien(National Tsing Hua University, Taiwan)

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