INVESTIGATING DUAL ROUTES COMMUNICATION OF SMART TOURISM TECHNOLOGIES IN WINTER SPORTS TOURISM - koreascholar

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INVESTIGATING DUAL ROUTES COMMUNICATION OF SMART TOURISM TECHNOLOGIES IN WINTER SPORTS TOURISM

Shubin Yu, Yi Xuan Ong, Jie Yang, Juhyeok Jang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442662

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.530

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Winter Sports Tourism Smart Tourism Technologies Ski Destination Image Heuristic-Systematic Model

저자

Shubin Yu(Hokkaido University, Japan)
Yi Xuan Ong(Hokkaido University, Japan)
Jie Yang(Hokkaido University, Japan)
Juhyeok Jang(Hokkaido University, Japan)

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