THE DIGITAL SHIFT IN SPORT BROADCASTING: DO INFLUENCERS HELP OR HURT KBO VIEWERSHIP? - koreascholar

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THE DIGITAL SHIFT IN SPORT BROADCASTING: DO INFLUENCERS HELP OR HURT KBO VIEWERSHIP?

Hansol Kim, Kihan Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442663

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.531

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

KBO Baseball Timeseries Influencer Media

저자

Hansol Kim(Seoul National University, South Korea)
Kihan Kim(Seoul National University, South Korea)

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