TECHNOLOGICAL INNOVATIONS IN SPORTS: EXPLORING WEARABLE TECHNOLOGY’S IMPACT ON CONSUMER BEHAVIOR - koreascholar

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TECHNOLOGICAL INNOVATIONS IN SPORTS: EXPLORING WEARABLE TECHNOLOGY’S IMPACT ON CONSUMER BEHAVIOR

Sisi Tang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442665

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.533-534

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Digital TechnologySports IndustryWearable TechnologyConsumer BehaviorMarketing

저자

Sisi Tang(The Hong Kong Polytechnic University, Hong Kong)

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