CONSUMER EXPERIENCE IN THE METAVERSE: A SYSTEMATIC REVIEW OF CURRENT KNOWLEDGE, THEORETICAL FOUNDATIONS, AND FUTURE RESEARCH DIRECTIONS - koreascholar

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CONSUMER EXPERIENCE IN THE METAVERSE: A SYSTEMATIC REVIEW OF CURRENT KNOWLEDGE, THEORETICAL FOUNDATIONS, AND FUTURE RESEARCH DIRECTIONS

Garim Lee, Hye-Young Kim, Jinsu Park

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442667

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.539

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

MetaverseConsumer ExperienceSystematic Literature ReviewPRISMATCCM Framework

저자

Garim Lee(Indiana University, USA)
Hye-Young Kim(University of Minnesota, USA)
Jinsu Park(University of Minnesota, USA)

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