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BALANCING INFORMATION AND ACTION: THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR INTENTION

Youngho Sim, Yujeong Won, Hayoun Kim, Yuri Lee
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  • URLhttps://db.koreascholar.com/Article/Detail/442670
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.542-547
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Green AdvertisementSocial Exchange TheoryInformation OverloadGreen Behavior IntentionDigital Product Passport
저자
  • Youngho Sim(Seoul National University, Republic of Korea)
  • Yujeong Won(Seoul National University, Republic of Korea)
  • Hayoun Kim(Kunsan National University, Republic of Korea)
  • Yuri Lee(Seoul National University, Republic of Korea)
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