BALANCING INFORMATION AND ACTION: THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR INTENTION - koreascholar

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BALANCING INFORMATION AND ACTION: THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR INTENTION

Youngho Sim, Yujeong Won, Hayoun Kim, Yuri Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442670

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.542-547

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Green Advertisement Social Exchange Theory Information Overload Green Behavior Intention Digital Product Passport

저자

Yuri Lee(Seoul National University, Republic of Korea)
Hayoun Kim(Kunsan National University, Republic of Korea)
Yujeong Won(Seoul National University, Republic of Korea)
Youngho Sim(Seoul National University, Republic of Korea)

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